Celebrating the Launch of the Allure of Soil Campaign

On 13 September 2024, the Allure of Soil Campaign was officially launched in Nairobi, Kenya, with sights set on the global stage!

The campaign endeavours to elevate and communicate soil's vital role in everyone’s lives, from providing nutritious food to drought and flood mitigation. Soil does it all.

The Coalition of Action 4 Soil Health (CA4SH) was excited to join CIFOR-ICRAF, the African Wildlife Foundation and more in celebrating the official launch of the campaign.

Follow the Allure of Soil on LinkedIn, and save the date for 21 October 2024 for a joint webinar between CA4SH and Allure of Soil.

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